See you there!

Huers Clothing Co will be officially launching at the 2016 Royal Cornwall Show, just down the road at Wadebridge on 9, 10 & 11 June. Look out for our unique mobile shop on stand 50 – a block back from the main entrance!

Every Huers customer will be entered into the draw to win an inflatable stand up paddle board! Plus, we are giving away a t shirt every day of the show! With everything at a special launch price, you’d be mad not to come and see what we’re doing. Check out our Instagram feed for updates and see what we’re doing to prepare!

See you there!  


It may not look like much, but…

Since I last wrote, we have progressed almost every aspect of our business. From carrier bags and swing tags to the mobile shop and the garments themselves, we feel we are closer than ever to launching our unique, hand crafted clothing range which has been inspired most by the Cornish way of life.  
Our t-shirts are made from 100% organic cotton. We strongly believe that the environment we love and enjoy has to be protected, and this theme continues throughout our business. Our carrier bags are made from recycled paper. We see a lot of plastic carrier bags ending up in the harbour, on the beaches, twisted up in fishing nets and damaging the wildlife of local ecosystems. So, instead of creating more damaging plastic bags, we print our own paper bags. Each one ends up slightly different, but that is all part of the custom feel, isn’t it?

A member of the HCC family and team is studying for a degree in Surface Pattern Design at Leeds College of Art. Being so far away, we don’t get to see her all that often and rarely for long periods of time. The Easter holiday has provided us with an opportunity to perfect our print techniques and test all of our designs out on our garments. We are delighted with the results and cannot wait to share them with you. We are in the process of wearing our garments, testing them out, washing them again and again, just to put them to the test.

During this process, you may have seen them out and about in North Cornwall.

Our mobile shop now looks fairly different from the outside. As well as sealing the final gap letting water in, rehoming the more resilient spiders and building some made-to-measure shelves, we have painted our 1970s caravan in the livery of a Cornish fishing trawler. Having spent a long time imagining how this may look, we opted for the traditional navy, white and dark red theme which is common not only on Cornish fleets, but industrial boats from all over the world. The decals are in a brown roll tube in the print room as we speak, but as soon as they are on, you will be the first to see.

We have also taken delivery of our custom labels and tags, that are all lovingly hand stitched into our garments. As you can imagine, several rooms of our family home have been inundated with garments, labels, printing supplies and don’t forget what’s on the drive-way!

So keep watching, the plan is for you to be introduced to our range at a trade show in North Cornwall this summer. 

Twitter @huersclothingco

Facebook /huersclothingco 

Instagram @huersclothingco

Mobile – it’s the new style!

Introducing our one-of-a-kind shop…

We spent a long time thinking of a way to deliver our products whilst demonstrating the thought, passion and individuality that goes into every garment that we hand print and stitch. We liked the idea of being able to change the location of our shop if the weather is better elsewhere. An important aspect of any new brand is the ability to be memorable; and in order to be memorable, one must always be different!
After months of searching every online auction site and newspaper for our perfect project, we were back in our favourite Padstow pub overlooking the harbour when an almost out-of-habit eBay search delivered. By chance, the perfect 1970s caravan 3 miles down the road was ending in 35 minutes. We won the auction with a heroic £66 bid!

The first thing we had to do was remove all the fittings that had enabled families over generations to enjoy the caravan for its intended use. There were spiders, benches, old lights, the remains of the fold out bed, and perhaps most strangely there was a jar of pickled onions which went out of date in 2007!

As we removed the fittings, we realised how integral they were in terms of keeping the caravan together and rigid and upright. With this in mind we built a wooden frame, attached it to both walls, the floor and the ceiling. Our worry was that at 65mph, the van may not be strong enough to make it over Bodmin Moor!

As soon as the roof was water tight, we could begin designing the interior. Old Cornish maps as the wallpaper, but first we had to put down a super thin layer of polystyrene wallpaper lining, so that our maps don’t get ruined by the harsh Cornish winter weather.

We strengthened the 50 year old brittle plastic windows, inside and out, and gave the ceiling and end walls a lick of paint leaving only the floor to be painted and any internal fittings decided on.
Unfortunately, the wettest December on record and similarly damp January have prevented us from customising the outside just yet, but hopefully with the days getting longer and Spring on the way, this isn’t far off… We have some brilliant ideas!

 Keep up with us for updates and follow us on Instagram for more photos: @huersclothingco

HCC: a family business:

Welcome back to our blog!
Huers Clothing Co is a business born out of the virtues of a tight-knit West Country family.

As I sit writing this at the beginning of a New Year I am confident that our business concept embraces all that is Cornwall. We want to incorporate the fascinating history, harsh industrial past and unique Celtic tradition with the modern style that comes with every week spent in Cornwall.

Above all, we all agree that there is a strong sense of togetherness and community west of the river Tamar. We are building Huers Clothing Co on these strong community foundations. We are a family business, and our business embodies all five of us.

Huers Clothing Co has been born despite full time jobs, other businesses, exams, everyday responsibilities… The list goes on and on, and on. We are a family of five, and the passion that we have coarsing through our veins is the very reason that despite being otherwise very “busy”, we are spending every available moment perfecting Huers. We are committed to developing that year old idea that came to us over a cool pint in that Padstow pub…

As a family business, we are very different individuals sharing the same passion and drive. We have different attributes; different ideas, strengths and weaknesses. What binds us is the shared vision of where we’d like this to go. We have different experiences, and some of us are better at some things than others, but that’s what this is all about. If we can work together to create something beautiful and share with you our passion, then we will have succeeded.

We have a very exciting announcement that will become the main focal point in our business coming soon, so keep up with us, and as the huers used to do: look out!

Hevva! Hevva! And a Happy New Year from Huers Clothing Co!

Welcome to Huers and a Happy New Year to you all! Firstly, thank you for visiting our new blog and for starting this adventure with us, at the beginning of what will hopefully be a great year.

For us, a family business at the very start of an exciting journey, 2016 is a big deal! It is to be the year that we officially launch Huers Clothing Co, a unique family business producing high quality garments inspired by our roots and our love of the Cornish coast. This blog will tell the story of who we are and how we got here, and will chart the journey from where we are now (a few simple, authentic and eye-catching designs making the most of the wealth of inspiration that Cornwall has to offer, our lovely printing machine, Piran (named after who other than St Piran, the patron saint of Cornwall!) and, most importantly, a shared passion for everything Cornwall) through to our summer launch and beyond.

So who are we? Huers is the new arrival in our tight-knit West Country family! We were all born into this beautiful corner of the world and are proud to call it our home. Of course, the opportunities that life brings have taken us all in different directions but what remains common to us all is a love of the West Country: from the quiet rural villages to the friendly towns and cities; from walking the dogs along the South West Coast Path to putting your feet up in front of an open fire with a pint of the local bitter; from the brilliant food (pasties, clotted cream, cream teas, cheese and even chocolate to name but a few) and the even better drink (Doom Bar and Tribute are two of our preferred tipples!) to the traditional folk music that celebrates this unique and special place (Show of Hands have long been a family favourite!).

For us, the place that, above all, epitomises this heritage and tradition – that has the views, the wildlife, the sandy beaches, the food and drink and a tangible sense of community and shared love of those things that we too hold dear – is Padstow. We have visited Padstow for many years and continue to do so as often as time allows (it has become a second home of sorts to us all) and, fittingly, it was here, over a pint of Doom Bar in the winter of 2014, that Huers was first conceived.

The central idea is a simple one – a clothing company, producing a limited range of quality, casual clothing sourced from a West Country supplier, featuring simple designs that capture the very essence of this special part of the world that we are so eager to share. The inspiration for the initial designs came from observing Padstow life: the hustle and bustle, the gulls’ attempts to scrump a meal and, above all, the Padstow fishing fleet. Indeed, our unique clothing design is based on the boat registration system, initially implemented to make it easier to track vessels and take action against smuggling. With the introduction of the Ship Registration Act in 1786, vessels had to be marked on either side near the bow in large, clear lettering, normally black, on a white, rectangular background. What better way to capture the essence of Cornwall (with all its maritime history and dependence on the ocean for food and adventure) than with the familiar, strong lettering of boat registration codes? PW155, PW654, PW128… This simple idea also gives us room to grow into those many other areas of the region that we have such an affinity with. But enough of that for now, we’re getting ahead of ourselves…!

And what of the name – Huers? Well, what better way to make a Cornish announcement than via a Huer! Dating back to the fourteenth century, the Huer’s job was to alert the local fishermen to the pilchard shoals by standing on the headland shouting “Hevva! Hevva!” To this day a Huer’s Hut stands on the headland at Towan Head in Newquay.

These ideas give a flavour of what we are aiming to achieve, drawing inspiration from the old Cornwall (the idiosyncratic traditions from a simpler time and the beautiful, rugged coastline that was here long before us and will outlive us all) to create an exciting and contemporary range of clothing for today.

There may be a few more cold months to endure before our exciting summer launch when we will finally be able to share the Huers range with you all, but until then, you can keep up to date with all our developments and, no doubt, mishaps via this blog and on our Facebook, Twitter and Instagram pages so please feel free to follow us, like us and shout “Hevva! Hevva!” at all of your friends – the Huers adventure has begun!